Recipe For Success

Straight Up Solutions creates your perfect beverage program by implementing a sequence of initiatives that include:

This is achieving by implementing a sequence of programs which includes…

Beverage Directorship

The beverage management program will alleviate some of the confusion and some of the work load that is often put on marketing, training, culinary and purchasing when a restaurant group does not have a true designated beverage director.


We find it imperative for a restaurant group to know its opportunities in programming without having to bring on a full-time employee, but still have the access to beverage-minded and skilled employees at a much lesser cost.


Managing a beverage program is a large task for any one person to do successfully. For that reason, we at SUS have built a team of seasoned professionals specializing in operations, training, spirts, wine and finances to tackle these tasks from a very specific approach. Our team is designed to be your complete beverage management solution. We ensure that our clients are on the forefront of the ever changing and more demanding consumer trends.

Limited Time Offers / Programs

Straight Up will work with your supplier partners to create a custom program, helping you achieve your beverage program goals.

Your turn-key program will include:

Ideation (you choose from two concepts)
Project management – website hosting (if necessary)
Drink development
POS design
Training roll out guide

Menu Development

Straight Up will review your current menu and analyze your p-mix, concept  fit of offerings and availability of current cocktail trends. We will  review spirit brands and make recommendations to best help you  create guest appeal, maximize profits and form lasting partnerships.
If you use Fintech (which we highly recommend) we will review your  purchases to help determine which products should be purchased by  the case to best minimize breakage fees.
We have helped to craft successful wine and specialty cocktails at  locations all over the country that result in an increased liquor mix  and reduced liquor cost.

Concept Evaluation

A detailed evaluation of existing concepts can be conducted to review all aspects of a current beverage operation.
Opportunities to increase beverage sales, actions to improve efficiencies and anticipated results would be identified.
This is highly recommended from all of our new clients so that we can work together to make sure what you are doing makes the most sense for the goals of your program. And if you haven’t yet identified goals, we can help with that too!

Some things to consider:

Are your offerings concept appropriate?
Is your drink list on trend?
Are you using glassware that has the correct ounce capacity?
Do you have an appropriate number of offerings?
Are your prices competitive and profitable?
Does your photography drive purchases?
Are your signature offerings really signature to you?

RFP Development and Oversight

We craft a Request For Proposal that reflects the vision for your upcoming program and invite your supplier partners to participate.
We then manage the responses and provide you with one source saving you time managing multiple responses / questions.
Straight Up Solutions will also schedule, host and attend supplier meetings / tastings to advise you on best direction.

Artisan Drink Development

Straight Up Solutions will design beverages that promote your brand, are cost effective and result in a quality beverage that is attractive and enticing to the customer.
Straight Up Solutions will conduct focus groups that will taste and test the developed drinks, analyze the results and present them in an agreed upon format.
Straight Up Solutions has created signature cocktails for many national accounts that have not only made the menu, but have proven to be their best sellers… we can’t wait to make your next “Best Sellers”.

Bar Design and Remodels

Straight Up Solutions Bar Designs are crafted for:

Maximizing sales during peak hours
Creating service bar flow
Creating guest interaction and comfort
Bartenders’ ease and efficiency
Proper storage
Back bar presence for proper merchandising
Designs are created with:
Equipment recommendations
Cut sheets for all equipment
All delivered in Auto Cad with elevations

Beverage Cost Controls

Although Straight Up specializes in systems that increase sales and profits through concept evaluation, drink development, bar design and training; our partners have discovered that our greatest asset is our systems, procedures and evaluations that decrease costs.

Development of Systems

  • Inventory procedures
  • Par and prep sheets
  • Declining budgets
  • Bar management checklists

Beverage Management

  • Fintech analytical beverage data retrieval – usage and costing
  • Beverage operation forms

Beverage POS Review / Update Evaluations

  • Recipe portioning
  • Pricing and proper beverage ringing procedures
  • Rolodex formatting

Glassware Consultation

Glassware is the first step to crafting the perfect cocktail. We understand consumer habits and perceptions around glassware, as well as the proper proportioning to deliver the flavor profile desired. Let us review and recommend glassware to fit your brand and your needs.

Straight Up Support

Straight Up offers a supplier support program to help with all of the details you don’t have time to manage.


Here are a few examples of what we can do:

  • Travel arrangements
  • RFP responses
  • Presentations
  • Customer appreciations programs
  • LTO management
  • Incentive programming
  • Program adherence

Promotional and Printed Materials

Direct Mail

  • Multi-dimensional formats
  • Inline printed & images formats
  • Full-scale email campaigns
  • Automated marketing & multi-channel platforms

On-Site Advertising and Décor

  • Window graphics – stretch fabric and dye sub
  • In-store signage – custom framing
  • Mulit-media programs- including video, 3-D animation, motion
  • Interior – faux frames, wallpaper, flooring

Photography & Design

  • Digital photography
  • Prototype design and development
  • Asset management

Large Format

  • Banners
  • Billboards
  • Building wraps
  • Vehicle wraps

Print Products

  • Menus (Main, Kids, To-Go, Platters, Catering, Nutritional)
  • In-restaurant POP – window clings, door clings, chalk board stencils, table tents, posters, ceiling danglers
  • Mulit-media programs- including video, 3-D animation, motion
  • Drink menus
  • Menu covers
  • Check presenters
  • Coasters
  • Gift cards

Development Seminars

SUS is available to present custom seminars to your team on a variety of  beverage related topics –

  • Creating profitable LTOs
  • Drink making techniques
  • Successful bar management