Beverage Directorship


The beverage management program will alleviate some of the confusion and some of the workload that is often put on marketing, training, culinary and purchasing when a restaurant group does not have a true designated beverage director.


We find it imperative for a restaurant group to know its opportunities in programming without having to bring on a full-time employee, but still, have access to beverage-minded and skilled employees at a much lesser cost.


Managing a beverage program is a large task for any one person to do successfully. For that reason, we at SUS have built a team of seasoned professionals specializing in operations, training, spirits, wine, and finances to tackle these tasks from a very specific approach. Our team is designed to be your complete beverage management solution. We ensure that our clients are at the forefront of the ever-changing and more demanding consumer trends.

Limited Time Offers / Programs

Straight Up will work with your supplier partners to create a custom program, helping you achieve your beverage program goals.

Your turn-key program will include:

– Ideation (you choose from two concepts)
– Project management – website hosting (if necessary)
– Drink development
– Photography
– POS design
– Training rollout guide

Menu Development

Straight Up will review your current menu and analyze your p-mix, concept  fit of offerings and availability of current cocktail trends. We will  review spirit brands and make recommendations to best help you  create guest appeal, maximize profits and form lasting partnerships.
If you use Fintech (which we highly recommend) we will review your  purchases to help determine which products should be purchased by  the case to best minimize breakage fees.
We have helped to craft successful wine and specialty cocktails at  locations all over the country that result in an increased liquor mix  and reduced liquor cost.

Concept Evaluation

A detailed evaluation of existing concepts can be conducted to review all aspects of a current beverage operation.
Opportunities to increase beverage sales, actions to improve efficiencies, and anticipated results would be identified.
This is highly recommended by all of our new clients so that we can work together to make sure what you are doing makes the most sense for the goals of your program. And if you haven’t yet identified goals, we can help with that too!

Some Things to Consider…

– Is the concept of your offering appropriate?
– Is your drink list on-trend?
– Are you using glassware that has the correct ounce capacity?
– Do you have an appropriate number of offerings?
– Are your prices competitive and profitable?
– Does your photography drive purchases?
– Are your signature offerings really signature to you?

RFP Development and Oversight

We craft a Request For Proposal that reflects the vision for your upcoming program and invite your supplier partners to participate.
We then manage the responses and provide you with one source saving you time managing multiple responses/questions.
Straight Up Solutions will also schedule, host, and attend supplier meetings/tastings to advise you in the best direction.

Artisan Drink Development

Straight Up Solutions will design beverages that promote your brand, are cost-effective, and result in a quality beverage that is attractive and enticing to the customer.
Straight Up Solutions will conduct focus groups that will taste and test the developed drinks, analyze the results, and present them in an agreed-upon format.
Straight Up Solutions has created signature cocktails for many national accounts that have not only made the menu but have proven to be their best sellers… we can’t wait to make your next “Best Sellers”.

Bar Design and Remodels

Straight Up Solutions Bar Designs are crafted for:

– Maximizing sales during peak hours
– Creating a service bar flow
– Creating guest interaction and comfort
– Bartender’s ease and efficiency
– Proper storage
– Back bar presence for proper merchandising

Designs are created with:

– Equipment recommendations
– Layout
– Cut sheets for all equipment
– All delivered in Auto Cad with elevations

Beverage Cost Controls

Although SUS specializes in systems that increase sales and profits through concept evaluation, drink development, bar design, and training; our partners have discovered that our greatest asset is our systems, procedures, and evaluations that decrease costs.

Development of Systems

– Inventory procedures
– Par and prep sheets
– Declining budgets
– Bar management checklists

Beverage Management

– Fintech analytical beverage data retrieval – usage and costing
– Beverage operation forms

Beverage POS Review / Update Evaluations

– Recipe portioning
– Pricing and proper beverage ringing procedures
– Rolodex formatting

Glassware Consultation

Glassware is the first step to crafting the perfect cocktail. We understand consumer habits and perceptions around glassware, as well as the proper proportioning to deliver the flavor profile desired. Let us review and recommend glassware to fit your brand and your needs.

Straight Up Support

Straight Up offers a supplier support program to help with all of the details you don’t have time to manage.


Here are a few examples of what we can do:

– Travel arrangements
– RFP responses
– Presentations
– Customer appreciations programs
– LTO management
– Incentive programming
– Program adherence

Development Seminars

SUS is available to present custom seminars to your team on a variety of beverage-related topics –

– Creating profitable LTOs
– Drink making techniques
– Successful bar management